ACHIEVING PRODUCT MARKET FIT.
A two hour seminar presented by Oliver McDermott founder of Blender, a leading New Zealand product design and development agency.
How to create desirable products that sell themselves.
There is one mistake that entrepreneurs, startups and even experienced businesses continuously make that kills products and waste a huge amount of resources. This mistake is that they are simply not achieving product-market fit. It doesn't take a genius to know that for a business to be successful they need to make something the market wants, yet, so many fail. Why?
Mostly it is because product development teams are too focussed on the solution rather than the problem and the people who will buy their product. Achieving the right product-market fit is the difference between success and failure. By following a disciplined process, success can almost be guaranteed.
With more than 13 years of experience turning ideas into successful products, Blender has formulated a proven NPD process that delivers products with the right product-market fit and true competitive advantage. Following the right process reduces risk, speeds up time to market, and increases the chance of success.
It’s not just about the idea, the design, the engineering or manufacturing - it is about solving a real problem, for a known market and pulling it all together with user-centred design. Before diving into creating a product, businesses must ask “what do we uniquely offer, that people desperately want?”.
Through following a proven process and achieving the right product-market fit, more successful products will be made. New Zealand companies can really show the world how great products are made.
WHO IS THIS WORKSHOP FOR?
Business Leaders, Product Managers, Entrepreeurs, Manufacturers & Makers ...
People who:
● want to know how to build products that people love
● Want to know how to create competitive advantage
● want to know how to create products that really sell!
● have a great product idea or prototype, but don’t know how to commercialise it.
About Oliver and Blender
Oliver McDermott is a Founding Partner of Blender Design and Board Member of The Designers Institute of New Zealand. Oliver has over 13 years experience as an industrial designer involved in the creation of many successful products. He is a national design leader in looking for new and novel ways of designing and developing new products and business models that deliver a big positive impact.
Blender Design is an award winning design consultancy based in Auckland since 2006. Blender specialises in Strategic Product Design and Development. Transforming businesses, disrupting markets, and delighting people!
